What On Earth is a Marketing Funnel?

If you own a business, you need a marketing funnel 💰

The goal of a marketing funnel is to take a prospect from 0% customer, to 100% customer, and beyond.

For example, if I owned a landscaping company, I would create a marketing funnel like this:

1. Facebook ads, Google Ads, & social media content to get people to go to my landing page
   

2. The landing page encourages the visitor to schedule a time to meet to discuss their project
   

3. The landing page (once they schedule a meeting) confirms the appointment, then also encourages them to join our Facebook group where we post daily about amazing landscaping projects, and more
   

4. They are automatically enrolled in ongoing email automations specifically designed to deliver emails every day, including case studies, past projects, etc to increase our credibility and get them excited for the project. It also reminds them about our upcoming meeting.
   

5. Then we meet and close the deal (and ask for referrals)

“The purpose is to not let go of any potential customers and to more properly walk a potential customer to the finish line.” - Me

A potential customer that doesn’t become a customer right away should not be forgotten. They should be in your company’s marketing funnel forever. So if they ever need your services, you’re the first one that they would consider.

If you need (free) help with brainstorming a marketing funnel for your company, click the button below to let me know.

P.S. If you know anyone that might be interested in this email / free offer, please forward it to them! (my business thrives on referrals) 🙏

Thanks,

Riley Hoogendoorn
Owner of Hoagy Marketing