The Local SEO Bootcamp [by Hoagy Marketing]

Let’s Learn about Local SEO 🔥

Local SEO (or local search engine optimization) is a strategy that helps businesses improve visibility on search engine results pages for local searches. If you're a local business owner, it's essential to implement local SEO to attract more customers from your area.

Here’s the basic steps of local SEO:

1. Claim your Google My Business listing
   Google My Business is a free tool that allows businesses to manage their online presence on Google. It's crucial to claim your Google My Business listing and ensure that your business information, including your business name, address, phone number, and website, are accurate and up-to-date.
   

2. Optimize your website for local search 
   Your website should be optimized for local search by including your business name, address, and phone number on your website's footer or contact page. You should also create local landing pages for your business's products or services and include local keywords to help search engines understand the location of your business.
   

3. Build local citations 
   A citation is any mention of your business's name, address, and phone number on other websites. Building local citations can help improve your local search rankings. You can start building citations by listing your business on local directories, industry-specific directories, and social media platforms.
   

4. Get online reviews
   Online reviews can help your business stand out on search engine results pages and build trust with potential customers. Encourage your customers to leave reviews on your Google My Business listing, Yelp, or other review sites.
   

5. Use schema markup 
   Schema markup is a type of code that helps search engines understand the content on your website better. Using schema markup can help improve your search rankings and make your business information more visible in search results.

Implementing local SEO can help improve your business's visibility on search engine results pages and attract more local customers. By following these basic steps, you can start optimizing your website for local search and improving your local search rankings.

Need help with your local SEO campaign? Check out our local SEO packages here 👇